15+ yrs Marketing & Leadership: Passion for Solutions, Optimization, and Maximizing GTM Tech.

• Owned HubSpot marketing operations across five brands supporting inbound and outbound sales
• Served as primary HubSpot owner and system of record for marketing and sales
• Built lifecycle stages, lead scoring, and routing to improve follow-up and visibility
• Created automation, workflows, and reporting used by marketing and sales leadership

• Owned marketing strategy and operations across three product divisions
• Led a two-person team supporting campaigns, SEO, email, and analytics
• Standardized intake, workflows, and reporting; led early GA4 migration
• Improved organic performance through sales-aligned keyword strategy

• Owned end-to-end marketing strategy, execution, and technology
• Implemented HubSpot as central marketing and sales platform
• Executed digital campaigns, content, SEO, and website optimization
• Delivered reporting and enablement for sales and leadership

Marketing Operations and Revenue Infrastructure

GTM Systems Architecture

Lifecycle Strategy and Lead Management

Automation Governance and QA

Executive Reporting and Performance Visibility

Data Governance and Attribution

Cross-Functional Revenue Alignment

Process Design and Operational Optimization

Stakeholder Communication and Enablement

HubSpot Enterprise Administration (All Hubs)

Lifecycle Architecture, Lead Scoring, and Routing Logic

Workflow Automation and QA Testing

Custom Properties, Objects, and Data Modeling

CRM and API Integrations

GA4 Configuration and Analytics Reporting

Advanced Excel and Performance Analysis

Salesforce Foundations (Certification in Progress)

Zapier and Native Integrations

AI-Assisted Workflow and Agent Development

Prompt Design and Automation Optimization

Executive Communication and Public Speaking

Strategic Systems Thinking

Creative Problem Solving with Design Perspective

Resilience in High-Pressure Environments

Data-Driven Decision Making

Change Management and Platform Adoption

Team Development and Cross-Functional Leadership

Positive, High-Energy Leadership Style

HubSpot (Enterprise – All Hubs)

Administration, Database Management, Reporting, Workflows, & Custom Objects

Mailchimp

Constant Contact

 ZoomInfo

Apollo

 SurveyMonkey

Typeform

 Asana

Monday.com

Notion

Todoist

Fellow

Microsoft SharePoint

 Google

Google Analytics, Search Console, Google Ads, Google Business, Tag Manager

SEMrush

Ahrefs

Microsoft Excel

WordPress

HubSpot

Adobe Creative Suite

Photoshop, Illustrator, InDesign, Premiere Pro

Canva

Microsoft PowerPoint

LinkedIn

YouTube

Meta

HubSpot Reporting Certification (Active)

HubSpot Revenue Operations Certification (In Progress)

HubSpot Data Integrations Certification (In Progress)

Salesforce Certified Platform Foundations (In Progress)

American Marketing Association

Professional Certified Marketer – Marketing Management

Professional Certified Marketer – Content Marketing

Professional Certified Marketer – Digital Marketing

Nick Recker

Founder, Blue Alliance

nick.recker@bluealliance.com

Hayley Hamilton

Former Head of Sales, Blue Alliance

720-732-0835

hayleyhamilton33@gmail.com

Michelle Caridi

VP of Administration, Emerge IT Solutions

859-391-8148

mcaridi@emergeitsolutions.com

Deanna Hengge

Director of Development, Tender Mercies

513-532-3090

deanna.hengge@tendermercies.com